Job Description
LenderLogix is a growing B2B SaaS company serving financial institutions, and we're looking for a hands-on Demand Generation Specialist ready to take full ownership of our lead generation efforts. This is a hands-on role for someone passionate about creating and executing campaigns, not managing others to do the work.
The ideal candidate is a self-starter with strong digital creative skills, a performance-driven mindset, and a proven ability to generate high-quality leads. You will work closely with the sales team to ensure campaigns align with sales objectives and deliver measurable results.
Key Responsibilities
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End-to-End Lead Generation: Personally execute all aspects of lead generation, from creating campaigns to analyzing performance. This is a hands-on role where you are directly responsible for meeting lead targets tied to performance-based compensation.
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Campaign Creation: Develop and design high-impact demand generation campaigns using tools like Adobe Suite, Canva, and HubSpot. This includes creating email campaigns, managing webinars, and developing assets for events.
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HubSpot CRM Expertise: Actively use HubSpot to build workflows, automate processes, score leads, and track performance. Regularly optimize campaigns based on analytics to improve results.
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Account-Based Marketing (ABM): Directly implement ABM strategies to engage and convert high-value accounts with personalized campaigns.
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Collaborate with Sales: Work closely with the sales team to ensure your campaigns deliver leads that align with their needs. Regularly incorporate feedback to refine strategies.
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Performance Analysis & Optimization: Take responsibility for campaign reporting and analysis. Use insights to continuously refine your approach and scale successful tactics.
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Creative Experimentation: Proactively test new ideas, leveraging A/B testing and creative assets to uncover innovative, high-performing lead generation methods.
Qualifications and Requirements
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Hands-On Experience: 3+ years of executing lead generation campaigns, preferably in a role where meeting lead targets was directly tied to compensation.
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Creative Skills: Strong design abilities with experience using Adobe Creative Suite (Photoshop, Illustrator, etc.), Canva, or similar tools.
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HubSpot Proficiency: Demonstrated expertise in using HubSpot for campaign management, reporting, and automation.
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ABM Knowledge: Familiarity with implementing account-based marketing strategies to drive results with high-value accounts.
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Data-Driven Approach: Analytical mindset with a focus on using data to measure and improve campaign performance.
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Self-Sufficient Worker: Thrives in an independent role where you are the one executing, not delegating.
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Collaborative Mindset: Ability to effectively collaborate with the sales team to align efforts and improve lead quality.
Compensation and Benefits
- The total expected earnings for this role range from $75,000 to $115,000 per year, including a variable pay component tied to achieving lead generation targets. Detailed compensation information will be provided during the hiring process.
- StartUp-NY company related benefits
- 401(k)
- Health and wellness benefits, including medical, dental, and vision coverage
- Unlimited Paid-time-off (PTO) and paid holidays
Work Location
If you are a motivated self-starter who thrives in a fast-paced and dynamic environment, and you are passionate about connecting with potential clients and driving business growth, we encourage you to apply for this exciting role with a leading mortgage technology organization.
Join our team and help us shape the future of home ownership while contributing to our company's success.
