Industry
Mortgage Lending
Challenge
Affinity Plus Federal Credit Union faced the challenge of providing their members with the ability to generate pre-approval letters and engage with their mortgage process outside of traditional business hours, including weekends.
Results
By integrating QuickQual, Affinity Plus Federal Credit Union experienced a notable increase in member engagement outside of business hours. Members are now empowered to generate pre-approval letters and run payment scenarios seamlessly, resulting in a more informed and empowered home buying experience.
Key Product
QuickQual
Each member engaging in the mortgage process is different and we thought our technology should reflect that experience. QuickQual enables us to deliver a highly engaging experience for our members, including generating pre-approval letters quickly and efficiently.
Affinity Plus is a perfect example of the difference thoughtful tech investment can make in helping credit unions compete effectively in today’s market. This is exactly what we intended when designing our suite of products – to improve lenders’ operations by addressing the gaps in their existing tech stack and provide a stellar user experience for their customers.
About Affinity Plus Federal Credit Union
As a member-owned cooperative, Affinity Plus Federal Credit Union is a Minnesota-based credit union committed to empowering members to achieve their goals through meaningful banking experiences and a trusted financial partnership.
With a focus on innovative technology and member experience, Affinity Plus aims to provide seamless and efficient solutions for all its members' financial needs.
The Challenge
Affinity Plus Federal Credit Union needed a solution to meet their members' demand for accessing mortgage services outside of traditional office hours. With loan officers typically working core business hours, members required a tool that allowed them to generate pre-approval letters and explore payment scenarios at their convenience, including on weekends.
The Solution
Affinity Plus discovered QuickQual, a pre-approval letter generation tool by LenderLogix, which perfectly addressed their needs. The decision to integrate QuickQual was driven by its ability to offer real-time, compliant, and customizable pre-approval and pre-qualification letters.
Tara Rutz, Mortgage Servicing and Origination Manager at Affinity Plus, noted, 'QuickQual enables us to deliver a highly engaging experience for our members, including generating pre-approval letters quickly and efficiently.' The seamless integration with Encompass allowed members and agents to generate letters instantly, providing a hassle-free and engaging experience which led to more informed homebuyers and an exceptional member experience.
The Results
After implementing QuickQual, Affinity Plus saw a significant boost in member engagement outside traditional office hours. Metrics showed that 32% of QuickQual member logins and 29% of pre-qualification letters were generated outside of the 9-5 timeframe. Additionally, 19% of logins and 22% of letters were generated on weekends.
Patrick O’Brien, Co-Founder and CEO of LenderLogix, emphasized, 'This is exactly what we intended when designing our suite of products – to improve lenders’ operations by addressing the gaps in their existing tech stack and provide a stellar user experience for their customers.' The integration of QuickQual empowered members, leading to a more informed and efficient home buying process while still maintaining a personal touch.
